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VIDEO: “The New Americana Movement in New Orleans”

In a city known worldwide for its Jazz, New Orleans also boasts roots in country music, which has become evident as the popularity for so-called Americana music, a country sub-genre, grows.

“[Americana] is a new coined genre," explains WTUL Roots Music Director Mark Tobler."But there’s always been country music here."

Some suggest the rise in popularity of folksy country music, so to speak, is due to the genre's accessibility and, more specifically, people's common desire to listen to a beat, like that of Americana, that beckons to be danced to. As Kim Vu-Dinh, who founded Milo Records in New Orleans to promote artists producing traditional country music, puts it, “Americana is Folk. And Folk is about people; it’s about community.”

Tim Gendron, a film student in the Department of Film and Theatre at the University of New Orleans, produced a short documentary about the Americana spirit and country music's roots  in the Big Easy.